Alpha Micro Case Study

Founded in 1995, Alpha Micro is a highly successful independent distributor of electronic components, representing market leading companies, with world class products. Alpha Micro has built an enviable reputation for product quality, customer service and innovation.

THE BRIEF

To design and produce exhibition materials that will ensure Alpha Micro stand out from the crowd.

THE SOLUTION

Initially comissioned to design and develop their website in keeping with the brands reputation and ethos we have continued to work with Alpha Micro for a number of years on various aspects of their marketing. Alpha Micro attend numerous exhibitions throughout the year, when attending an event that is not only saturated with competitors but also with potential clients it is imperative that Alpha Micro showcase their brand and business to those people.

In such a crowded space with high volumes of marketing messages being produced, the design, content and exhibition material must all be considered together to ensure maximum impact. We have created pop up stands, banners, pull up banners and panels all showcasing products, alpha micro branding and key information, making the most of their time and space at these exhibitions.  Consistency is key in this area so all marketing materials can be easily recognised to Alpha Micro, therefore enhancing brand recognition.

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