Climate Change Capital Case Study

Climate Change Capital is a London based investment manager and advisory group specialising in the opportunities generated by the global transition to a low carbon economy. We undertake all aspects of the marketing mix for CCC and provide them with a full in-house integrated service.

THE BRIEF

To design, develop and produce the full range of marketing materials required for Climate Change Capital in-keeping with their branding to deliver a clean, contemporary and informative feel to tight deadlines.

This would include varied digital media such as their website, SEO, PPC and E-shots and all print materials, including their yearly corporate brochure and exhibition materials.

THE SOLUTION

We worked closely with Climate Change Capital to understand their needs and it was essential that all marketing materials followed closely with the CCC branding to strengthen the awareness of the brand. Climate Change Capital is an extremely corporate client and all jobs have to take this into consideration. 

We were initially commissioned to design and develop a new website that was informative and dynamic but maintained a clean and professional feel in-keeping with CCC branding, a Chinese and German version of the site were also required due to their large presence in these marketplaces.

Following from this we provide all marketing materials for CCC this can range from invitations for events to creating brochures and PDF’s to be used as marketing collateral. They are often required within very strict deadlines and require great organisation within the team.

THE RESULTS

The designs on both print materials and online uses real life imagery synonymous with the industry Climate Change Capital are in, consequently all of their materials work together strengthening the CCC brand whilst using a strong marketing led strategy to ensure visibility throughout the business year. We have also heightened their presence on the search engines for terms CCC were most keen to be found for and they are currently ranked number 1 for their key terms such as; Cleantech private equity funds, sustainable property fund and carbon investment funds. After developing a very strong relationship we look forward to working with the client in 2012 to help progress this company even more.

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